Chapel Hill, NC

Catherine Morris

Experienced sales consultant committed to helping clients meet their goals

Consulting Specialist
Chapel Hill, NC
Over 35 years of experience

Professional Experience

1994 — 2021

ATI Industrial Automation

Director of Automotive Sales/Group Leader

For over 25 years, Catherine worked at ATI Industrial Automation focusing on sales of ATI’s Robotic Tool Changers, Multi-Axis Force/Torque Sensors, Utility Couplers and Deburring Tools to the automotive industry and other key accounts. She is skilled in building and sustaining relationships, customer growth, project coordination and management. She has strong leadership skills and in 2012 was elected as the first woman to chair the robotics industry’s trade association (RIA). In 2019 she received the industry’s highest award, the Engleberger Award for Leadership.

2011 - 2020

Association for Advancing Automation

Past Member of the Board

The Association for Advancing Automation is the global advocate for the benefits of automating. A3 promotes automation technologies and ideas that transform the way business is done.

2012 - 2016

Robotic Industries Association

Chairperson and Member of Board of Directors

RIA is dedicated to improving the regional, national and global competitiveness of the North American manufacturing and service sectors through promotion, education, and enhancement of robotics and related automation.

Master and Bachelor


University of North Carolina, Chapel Hill

Master of Arts, Education

Chapel Hill, NC